We worked with The City of Menlo Park to design and develop a comprehensive branding program. We guided the City as they identified their core values, mission statement and brand attributes. Led by these valuable insights, we created a visual language and a detailed style guide including logo usage guidelines, typography parameters, an extensive color palette and illustration/imagery portfolios. Additionally, we refined their logo, created a business system and email signature. We also designed a branded Powerpoint presentation and branded library marketing materials.