CAPABILITIES
BRAND COMMUNICATION
Creative Strategy
Brand Design/Visual Language
Graphic Guidelines & Style Guides
Identities
​
DIGITAL + INTERACTIVE
Web Design
Web Development
Web-based Training + Demos
Email Communications
Presentation Branding
Brand Collateral
Promotional/Marketing Collateral
Print Ad Campaigns
Signage/Wayfinding
Trade Show/POP
CAPABILITIES
BRAND COMMUNICATION
Creative Strategy
Brand Design/Visual Language
Graphic Guidelines & Style Guides
Identities
​
DIGITAL + INTERACTIVE
Web Design
Web Development
Web-based Training + Demos
Email Communications
Presentation Branding
Brand Collateral
Promotional/Marketing Collateral
Print Ad Campaigns
Signage/Wayfinding
Trade Show/POP
BRAND COMMUNICATION
Creative Strategy
Brand Design/Visual Language
Graphic Guidelines & Style Guides
Identities
​
CLIENT
Fry Communications
CLIENT
Fry Communications
CLIENT
City of Menlo Park
WHAT WE DID
Creative Strategy
Identity/Visual Design
Brand Development
Advertising
​
City of Menlo Park integrated branding
We worked with The City of Menlo Park to design and develop a comprehensive branding program. We guided the City as they identified their core values, mission statement and brand attributes. Led by these valuable insights, we created a visual language and a detailed style guide including logo usage guidelines, typography parameters, an extensive color palette and illustration/imagery portfolios. Additionally, we refined their logo, created a business system and email signature. We also designed a branded Powerpoint presentation and branded library marketing materials.